News is not simply reported by the media, it is created by...

The content of the newspapers is not fact about the world, but in a very general sense ideas. Fowler (Roger Folwer - Language in the News - Routledge - 1991 - Pg.1) In todays society it would be naà ¯ve to assume that the news we receive is unbiased. It is safe to say the facts are reported if someone is murdered, the story maybe covered in the news, but the placement of the piece, emotive language used, duration or any other factors involved would immediately inform the audience to the merit of the story. In effect dictating to the viewer the version of reality they., the media/government want us, the audience to see. The factors that govern what is reported are news valves and as it is recognised that this code of conduct†¦show more content†¦Those who owned factories or shops, the bourgeoisie were comfortably supported by the labour of others. He wanted a society not controlled by the division between capital and labour. Marxism states that we live in a capitalist society divided into classes broadly speaking, working, middle and ruling classes. The power in society is found in the state, the mass media only exist to uphold the capitalist state in power. The Marxist manipulative model, as its name suggests, believes the news is constructed and in some cases invented to influence public opinion and change society for political gain. The hegemonic model was developed by Antonio Gramsci he believed that the media whether knowingly or not is used to promote beliefs and ideologies of the dominant class in society. The masses, working class, need to believe that the views they are being given support their existing beliefs. The media does create the news and reality is being constructed not to bring about change but to maintain the balance of the governing body. The ruling ideas become the ideas of the whole society to allow capitalism to survive. Chomsky extended the hegemonic model instead of the media reflecting the dominant views of the elite, he thought the media was the elite. A countering view that could destroy the hegemonic model is that technology will and is shaping societys views and beliefs. New technologies are allowing more people not just the elite to promote their ideas via theShow MoreRelatedFans: The Most Active and Creative Group Within Media Audiences1497 Words   |  6 Pagesactive group out of all of the media audiences. This could be because of the lengths fans go to in order to find out about the latest news concerning their idols or to get the latest merchandise provided by their idols. The examples of the activities fans engage in such as waiting in line for hours to receive front row tickets to their favourite artist’s concert is argued to make fans the most identifiable and visible media audience. 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